Cybersmile

ADDING MULTIMEDIA Coty Partners with the Cybersmile Foundation to Tackle Cyberbullying with Rimmel #IWILLNOTBEDELETED Campaign

LONDON–(BUSINESS WIRE)–Oct 23, 2018–The global beauty company Coty today announced a new initiative led by its cosmetics brand Rimmel designed to combat the growing issue of beauty cyberbullying affecting millions of people, predominately young girls, around the world. Beauty cyberbullying is when someone is bullied about their appearance through negative or abusive comments on their social media channels. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181023005642/en/ Rita Ora appeared today at the launch of the #IWILLNOTBEDELETED campaign by Rimmel, part of global beauty company Coty, to tackle the issue of beauty cyberbullying. The campaign is part of Coty’s commitment to promote diversity of beauty and fight prejudice and discrimination. (Photo: Business Wire) The Rimmel initiative, #IWILLNOTBEDELETED, aims to tackle the societal issues that stop people of all ages from feeling unable to fully express themselves on social media due to fear of negative commentary or retribution –…